Your Digital Footprint
Session overview:
Your digital footprint – growing your brand’s online ecosystem
If you don’t have a website, does your business even exist? Your digital presence is indeed not only a way to make a positive first impression but to affirm the legitimacy of your business and its offering in today’s digital world.
Credibility, showcasing your brand, products and services, capabilities, qualifications, and generating new business are but a few reasons to have a well-considered digital presence.
Deciding where and how to expand your digital footprint beyond your website is a whole new ballgame. It takes time, content and a well-planned strategy to venture into the space beyond just a website. It is as important to understand the conversations happening on social media about your brand, industry and even competitors.
Social media and digital marketing offer advisors tremendous opportunities for reaching new clients, and establishing trust and authenticity. But it's a matter of using it strategically and skillfully with a focus on adding value for your audience.
In this session, we discuss:
- An overview of South Africa’s digital and social media landscape
- Defining what your digital footprint looks like
- What are the main factors to consider for digital content?
- Where to from here?
About our guest speaker:
Mike Wood | Head of Digital | Edelman Africa
Mike Wood, Head of Digital at Edelman Africa leads up the firm’s digital capabilities in the areas of social, experiences, content, and creative. Servicing clients locally, across the continent and throughout the Edelman EMEA network. Edelman Africa is a leading Pan-African communications consultancy that partners with businesses and organisations to evolve, promote and protect their brands and reputations. It has partners and affiliates in more than 50 African countries. Still regarding himself as a creative at heart, Wood believes in devising impactful, outcome-centric communications solutions that are centered around trust for clients and their stakeholders. Wood joined Edelman in 2022 from the brand team of KFC, where he immersed himself in all aspects of the marketing business — both in South Africa and across the continent. Throughout his career, Wood has delivered a broad set of digital solutions to clients across various sectors, developing and executing successful digital-led, and traditional advertising campaigns in his work with some of Africa’s leading digital and creative agencies.
Management South Africa (Pty) Ltd is an authorised financial services provider (FSP 45679) regulated by the Financial Sector Conduct Authority.